Just as the brand, the name is also equally as important. There are some online casino slots that entice you to play just by mentioning the name. For example, the Mega Moolah Slots, Mega means massive and Moolah is slang for money. Therefore, the name itself is guaranteeing you massive real money wins just from the name. On the other hand, you will have to be careful when picking a name for your brand. There are a number of things that you need to look at we are going to highlighting for you in this article.
Make sure that your name is not hard to spell even for your marketing and advertising team. It should not be hard for your clients to spell out the name of your company. Otherwise, you will be stuck trying to correct misspellings. Pick a name that is short and straight to the point. And, if you can, then you can make use of abbreviations to avoid unnecessary trouble.
The Name Should Leave Room for Growth
At some point, you may want to expand your business. But, it can be hard if your name is limiting you to one particular product. For example, you can call your company the Jelly Bean Shop. But, what is going to happen if you decide to venture into the other different types of candy. The prospective clients may just brush you away thinking that you sell jelly beans only. Therefore, you are going to have to go through the strenuous process of renaming your business to suit your products.
Secure Your Domain Name
E-commerce is where money is these days. Therefore, you are going to want to have your website running. And usually, a lot of people are familiar with .com rather than the other domains like .net and .org. Therefore, if the name has already been taken on the .com domain, you will have to settle for the other domain extensions. There are sites like NetworkSolutions.com that can give you a list of the domain names that are already taken. Therefore, you can visit the sites before giving an official name to your site.
Usually, the name is supposed to give your clients an idea about the products that you offer. And, random names can do well if you have a strong and distinctive brand. But, if you are falling into the pool of a lot more other product providers, you will have to make it easier for the client to find you. And, unique names are a lot harder to market and brand.
Say the Name Aloud
Some names are more appealing. When you say the name out loud, it can end up meaning a whole new different thing. Additionally, your clients must be able to spell out your name from how it is announced. That way, if they ever go browsing on the internet they will not be confused. This is why a lot of people go for their names. If your name is common, it is easier for a person to find you.